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Known for award-winning integrated marketing programs that engage stakeholders through digital, social, earned media, and experiential channels, M Booth is a wholly-owned subsidiary of the Next Fifteen Communications Group.
About Next 15
Next 15 is a communications business that employs over 1,800 people across 42 offices in 14 countries, incorporating 19 subsidiary agencies spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications
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The agency is a people-first firm that attracts the best talent and the best brands to a workplace alive with courage, ideas, respect, and humanity. A decades-long and widely respected industry leader in creativity, he will lead the firm’s specialist health creative team and oversee its insights and innovation teams to bolster the agency’s impressive track record of work.
Government agencies, hospitals, healthcare providers, and even industry can all play a crucial role in becoming part of their trusted health circle, offering resources and information tailored to their needs. Consider a Bechdel test for queer inclusion to avoid clichés. That combination and energy is rare.” He added, “This, alongside a nimbler, more entrepreneurial work style, presents an incredible opportunity to shake up the healthcare communications industry as a whole – and that’s the dream assignment.”
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About M Booth Health
M Booth Health is an award-winning NY-based global health communications consultancy of specialists with deep expertise advancing landmark developments in global health and medicine.
Clients include pharmaceutical companies, medical device manufacturers, government agencies, medical societies, and advocacy organizations. My high school PE class had a surprisingly comprehensive curriculum that covered not just sex ed, but mental health, addiction, nutrition, and more.
Here are some of the highlights:
- Two significant forces are converging: brands are hesitant because of conservative backlash against Pride, and the LGBTQ+ community is under attack. A recent M Booth Health study – one that I was lucky enough to have the chance to work on – revealed a critical truth: Gen Z LGBTQ+ respondents ranked schools as one of their top sources of health info – higher than their non-LGBTQ+ peers.
In more progressive periods, brands were encouraged to show concrete actions as allies, like donations or policy support. M Booth Health is a wholly-owned subsidiary of the Next Fifteen Communications Group reporting to M Booth.
About M Booth
M Booth runs on two words: Be Inspired. Because let's be clear: healthy lives for LGBTQ+ young people shouldn't be a matter of luck, but a right.
But amidst this darkness, our study uncovered a flicker of hope: Chosen Circles. The ACLU is currently tracking 523 anti-LGBTQ+ bills in the US. In this climate, brands showing allyship is more crucial than ever—not just in June, but year-round. He has served as a speaker and jury member at Cannes Lions and CLIO Health, as well as a featured contributor across industry publications.
- Gen Z is “the queerest generation,” with nearly a third of Gen Z adults in the US identifying as LGBTQ+, according to a 2024 PRRI survey. News & World Report has featured our latest Chosen Circles research on how LGBTQ+ Americans navigate health decision making. Fast forward two decades, and I realize how lucky I was.
This isn't just wrong, it's a ticking time bomb putting young people at risk of real, tangible health consequences.
- Apply the same success benchmarks for the LGBTQ+ community as other groups: engage authentically by co-creating content and narratives with the community.
Beyond Pride: Embracing Year-Around LGBTQ+ Awareness and Inclusion
Last month, we hosted an internal conversation “Beyond Pride Month: Embracing Continuous LGBTQ+ Awareness and Inclusion,” to talk about the importance of genuine LGBTQ+ representation and ongoing celebration of queer identities.
This conversation brought together a diverse group from various generations, backgrounds, and roles within M Booth and MBH, offering a wide range of experiences and perspectives.
“He understands that the stakes have never been higher in health, and that delivering work that makes the world better for people impacted by disease is paramount to our clients’ success as a business and their contribution to society as a whole.”
“Joining the M Booth Health team couldn’t be more exciting,” said Matheson Gay. “Not only is this a group of some of the smartest people in the industry, they’re also deeply passionate about what they do.
In college, an on-campus LGBTQ+ Health Center was a haven of non-judgmental, life-saving knowledge. MBH's Peter Matheson Gay shares his personal experience and why schools are such a critical source of health information for this group.