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Surely you heard of the ungodly, long-term relationship lesbians have had with granola. Everyone knows you can’t spell PRIDE without PR.

As if awakened like some odd cicada-like cycle, evangelical opponents to equality have rushed to condemn Kellogg and all other prideful product purveyors.

Just like it has done in previous years, Kellogg announced the release of a special Pride Month cereal called “Together with Pride.†All June long, equality-minded folks regardless of their sexuality or gender can wake up to rainbow-colored cereal hearts covered in edible glitter.

I defy you to stroll into a Brandi Carlile concert and yell “I need granola!†to no one in particular. On the cover of the box will appear a bunch of LGBTQ+ allies you never knew were in the movement in the form of Kellogg's mascots Tony the Tiger (Frosted Flakes), Toucan Sam (Froot Loops), Dig 'Em Frog (Honey Smacks), Cornelius (Corn Flakes), Sunny the Sun (Raisin Bran) and those adorable, little booty-shakin' elves Snap, Crackle and Pop (Rice Krispies).

The meme began in January 2019 as a version of He Will Never Have a Girlfriend, which, in turn, is a subformat of Cereal Guy, but has acquired an independent identity since. Turns out, they’re not just for kids.

Wishing all a safe and happy Pride Month!

the infamous gay and trans cereal

Kellogg’s launched Together with Pride cereal: a real, on shelf cereal, available in 9 retail chains across the country for Pride.

Companies would be crazy not to jump on that big gay gravy train. We love everyone. This signifies that the name did not catch on in most people's minds.

Coming to grocery store aisles across the country just in time for Pride month in June is Together with Pride, a gay-as-hell breakfast cereal that consists of – no lie – rainbow hearts and edible glitter.

They’re saying ‘We’re nice guys. Vanilla Life was a blatant attempt to entice the no-kink set. Following a name change to Froot Loops, an expanded variety of blue, purple and green loops were added in the 1990s — a veritable floating rainbow flag in a bowl. Remember Quisps?

Furthermore, a Tineye reverse image search shows that of the four images indexed, two retain the "cereal guy" name, while the other two are assigned arbitrary numbers.

Related Memes

He Will Never Ballin

He Will Never Be Ballin, often spelled He Will Never Ballin', refers to a series of memes in which someone casts doubts that a certain person or character will ever be "ballin'" with their claim then immediately disproved when that character is shown playing basketball.

At that time the sweet, floating O’s were limited to hues of red, orange and yellow. Depicting a long-distance couple's argument over the phone, the comic strip served as a parody of TV commercials for Reese's Puffs cereal featuring the tagline "Candy?!… For breakfast? AKA - the first Kellogg’s commercial to feature an openly trans person (and the first Kellogg’s commercial with a drag queen)!

On Tiktok, we launched with #BoxesAreForCereal, starring 3 sponsored LGBTQ+ influencer content pieces, helping us connect automatically with Gen Z.

TikTok video views from our influencers

Positive sentiment on social

TikTok earned video views

collaborated with artist/creator
Jon Hanlan to create campaign stickers

It's Reese's!" The popularity of the comic prompted Averill to start his own webcomic series Lego Robot Comics, now known as Plastic Brick Automaton.


4chan's Cereal Guy

In late 2009, Averill's character resurfaced as a reaction face on 4chan where he received the name "Cereal Guy".

We rallied around “Boxes are for cereal, not people” and added pronoun education to the back of the box. We homos make up a highly desirable demographic that spends an estimated $20 million annually, and that’s just in the United States.

cereal gay

Cap’n Crunch appealed to uniform queens. "For more than 100 years, Kellogg's has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table."



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Cereal Guy

About

Cereal Guy is a stick figure character commonly used on imageboards and discussion forums as a multi-purpose reaction face.


Origin

The original comic was posted by graphic designer Bob Averill (a.k.a Lego_Robot) on the SomethingAwful forums sometime in 2007.